The Marketing Agency

For the best institutions in the world of ideas.

Brand, strategy, and marketing that puts you in front of the audiences that matter.

What we do

We make serious institutions look the part

Across every surface: visual identity, digital, editorial, and print. We build the presence that earns the room before anyone says a word.

01

The marks, systems, and sensibility that make your institution instantly, unmistakably itself, across every surface it touches.

Visual identity
Brand standards
Messaging

02

The decisions that determine how everything feels: photography, art direction, typography, and motion. We set the standard and hold it.

Art direction
Editorial design
Photography

03

Digital environments that feel like your institution. Serious, considered, and built to convert the right people.

Web design
Development
UX

04

Campaigns, social, email, and content held consistently to the identity we built together, reaching the audiences that matter to your mission.

Campaigns
Social media
Content

In classical music, a profession that requires both exact precision and creative interpretation, a Tenuto mark means “emphasis”. It elevates a note to sing above the rest, resonating in the audience’s ears long after the final chord. Our goal is that each and every one of our clients experience the Tenuto effect – a brand that sings out above the competition, and leaves a lasting impact.

Who we serve

Institutions with something worth protecting.

We work best with organizations that have a clear sense of what they stand for and want a partner who will sharpen it, not sand it down.

Mission-Driven Universities & Colleges

The finest institutions carry a distinct identity worth protecting. We help them project it with the clarity and confidence it deserves, alive to the present and rooted in something permanent.

Think Tanks & Policy Institutes

Ideas deserve an audience. We help policy and research institutions build the visual credibility to be taken seriously, with the presence to reach beyond the already-convinced.

Faith-Based & Values-Driven Nonprofits

Organizations whose work is animated by conviction rather than trend. We design identities that reflect genuine values with genuine craft, because your donors, members, and audience can tell the difference.

Programs & Initiatives Within Institutions

A center, a journal, a new academic program, a giving campaign. When something important launches inside a larger institution, it deserves its own identity, one that stands on its own while honoring the whole.

It was a blessing to work with the gifted team at Tenuto. From the start the Tenuto team was attentive to our objectives and brought their professional, seasoned approach to making our vision a reality that has garnered positive responses from the communities we seek to serve.

Jem Sullivan, Ph.D.
Associate Professor, School of Theology and Religious Studies, The Catholic University of America
 

Our program was struggling with driving awareness and Tenuto came in and not only built out a more functional website but also helped generate interest. Within 3 months our enrollment grew 400% and we have blown past our goal for new program participants.

Curtis Addleman
Executive Director, Military and Veteran Student Services / Senior Chief Petty Officer, USN (Ret.)
 

TRG has had a wonderful experience working with Tenuto. The staff really take the time to understand our needs and make sure our vision is properly executed, resulting in highly professional, modern, and engaging products.

David Baker
CEO, The Rehancement Group
 
 

Let's talk about your organization.

Tell us who you are and what you're working on. We'll be in touch within one business day.

We treat every inquiry with discretion. No spam, ever.

Caroline brings more than eight years of experience helping nonprofits and ministries connect with their audiences through fundraising operations, donor engagement, and project management. After earning her Master of Public Administration from Syracuse University’s Maxwell School of Citizenship and Public Affairs, she built her career supporting mission-driven organizations through fundraising campaigns, donor communications, and cross-team project coordination. Caroline enjoys translating complex ideas into clear, compelling messaging that inspires action and builds lasting relationships. She is passionate about helping organizations tell their story well, strengthen engagement, and advance their mission.

Rosemary is a passionate, creative, and driven communicator with over a decade of comprehensive experience in the nonprofit sector, specializing in strategic planning, budget management, new media, event programming, website development, and relationship management. She is a self-directed innovator and resourceful leader who enjoys leveraging her experience and skills to implement highly effective and innovative strategies that drive organizational process improvements.

Rosemary served in the U.S. Army Reserves for eight years as a Medical Administrator Officer, receiving her commission from Georgetown University. Additionally, she worked in youth and college ministry for the Archdiocese of Washington. A graduate of George Washington University in 2013, she currently resides in Alexandria, VA, alongside her husband and four children.

As Marketing Coordinator, Antoinette specializes in creating and optimizing impactful social media strategies tailored to each client’s unique brand and audience. With a background in journalism, she transitioned into social media and content management, bringing a sharp editorial eye and a deep understanding of digital communication. Antoinette has successfully managed the social media presence for major political advocacy organizations, engaging millions of followers across diverse platforms and content types. She is passionate about building strong, resonant brands through innovative, data-driven marketing approaches and personalized storytelling.

Angela is a skilled Developer with six years of experience at Tenuto. With a passion for creating high-quality websites, she combines technical expertise with a keen eye for design to deliver user-friendly and visually appealing digital experiences.

At Tenuto, Angela has played a key role in developing and maintaining various client projects, ensuring that each site not only meets but exceeds client expectations. She is dedicated to continuous learning and staying updated on the latest industry trends, which enhances her ability to create responsive and accessible websites. Her collaborative approach fosters strong relationships with colleagues and clients alike, contributing to the successful delivery of projects.
Mary Grace is an experienced creative professional with a background in marketing, design, and writing. She graduated from Benedictine College in 2020 with a BA in Evangelization & Catechesis and Minors in Communications and Dance. She has had numerous articles published by publications such as Blessed is She and Catholic Women in Business. Before working at Tenuto, Mary Grace worked with one of the largest Catholic parishes in the United States, leading their Communications Department.  

As a creative, Mary Grace’s work tells inspiring stories and creates meaningful connections through graphic design and marketing. She strives to create beautiful designs and content that inspires and makes a difference.
Lauren is an experienced Digital Design Strategist with a B.F.A. in Art and Visual Technology from George Mason University. She has contributed significantly to the marketing efforts of Fortune 500 companies like JLL and CBRE, specializing in Retail, and in the non-profit sector with the Association for Supervision and Curriculum Development and the National Trust for Historic Preservation.

Her passion for blending design with social impact was sparked during her time in the non-profit sector. Dedicated to supporting mission-driven businesses, she enjoys working with those bold enough to make a difference in their communities, bringing their visions to life through compelling design solutions. 

Lauren refined her expertise in brand and front-end web design through freelance work, collaborating with diverse clients. She enjoys continuously exploring emerging trends in digital design, embracing new technologies in website development, social media engagement, and motion design. 
Driven by her desire to make a lasting impact, Lauren aspires to shape captivating stories that resonate deeply with audiences, with the help of the Ultimate Creator Himself.
Luise grew up in Lisbon, Portugal. She attended a specialized art and design high school and interned as a graphic designer at a small Lisbon-based design studio, where she learned the art of graphic design through the traditional methods and disciplines.
 
After moving to the U.S. and graduating with a degree in communications design from Pratt Institute, Luise worked at a design firm in New York City for several years, working on print, packaging design, and branding, while developing her passion for typography.
 
Luise moved to Virginia in 2017, with her husband and four children, and joined Tenuto in 2021. At Tenuto, Luise develops design principles through contextual research, strategy, and messaging. She is responsible for all print and front end web design, with a focus on Branding.  Outside of work, Luise enjoys drawing and painting with watercolors, and finds inspiration from her travels – including many hikes with her Portuguese water dog.

Amy DiSalvo brings to Tenuto over a decade of experience in project management, marketing, branding, and creative. Before joining Tenuto, she worked for DC-area arts organizations and nonprofits, including Studio Theatre and Arena Stage, and most recently as the Marketing Director for five years at a DC non-profit, helping to shepherd the organization through a CRM transition and a successful capital campaign.  Also a photographer and videographer, her photographs have been published in The New York Times, The Washington Post, and Sierra Magazine, among others.

Laura brings to the team extensive experience in both business and non-profit project management. After earning her Master’s Degree in Business Analysis from The Catholic University of America in 2014, she spent a number of years fine-tuning her project management skills through work in various development, content creation, and executive leadership roles. She is dedicated to creating an efficient, easy, and enjoyable experience for clients as they work with Team Tenuto to bring their vision to life.

Catherine Patel is a seasoned full-stack software developer with over a decade of technical expertise. Her career began as a software engineer at a dynamic SaaS startup, where she built custom solutions for Fortune 500 companies. Catherine excels in crafting seamless front-end web pages and robust back-end integrations, leveraging her profound understanding of industry best practices. She is passionate about delivering innovative solutions that are easy to maintain.